Rob Morrison is Head of Customer Success at Hermetic AI, where he and his team work closely with hospitality event sales teams to ensure Mia delivers measurable impact: helping them respond faster, convert more inquiries into booked business, and create better experiences for their customers.
Rob began his hospitality career as a Banquet Server while completing his Bachelor of Hotel Management at Griffith University in Australia. He went on to spend nearly a decade working in hotels, directly servicing and selling events, giving him firsthand understanding of the pressures event sales teams face every day.
Rob then spent 16 years with Newmarket and Amadeus, beginning as a Delphi Trainer and Consultant and ultimately moving into senior global leadership roles across training, consulting, customer education, and customer success. During that time, he worked extensively with hospitality organizations around the world, including leading teams of more than 100 people across 10 countries.
Throughout his career, Rob has focused on helping customers adopt technology in ways that create measurable business value. His more recent work, including at Bonterra, further deepened his experience in Customer Success, Digital Customer Success, AI, automation, and scalable customer engagement.
Having personally sold countless events, trained thousands of event sales professionals, and launched multiple AI agents, Rob brings a unique perspective shaped by firsthand hospitality experience, years of working directly with event sales teams, and a deep understanding of how technology can improve both commercial results and the customer experience.
