8 locations
Multiple concepts
High inbound event volume
AI-powered lead engagement
Instant response
Portfolio-wide deployment
Founding Farmers operates one of the most complex private events businesses in hospitality. Across multiple high-volume restaurant concepts and locations in major metropolitan markets, the group manages thousands of inbound private event inquiries each year — ranging from corporate dinners and buyouts to social celebrations.
Demand was never the issue. Founding Farmers consistently attracts high-intent event inquiries across its portfolio. The challenge was operational: responding quickly, consistently, and effectively to every lead across locations, teams, and fluctuating demand patterns.
In a category where speed-to-response often determines whether a lead converts or disappears, even small delays translated into significant lost revenue.
Inbound event leads were arriving around the clock, but response times varied widely by location, staffing levels, and time of day. Some leads were followed up quickly, others slowly, and some not at all.
This created three compounding problems:
Founding Farmers needed a way to operate private events sales with enterprise-level speed and consistency—without adding headcount.
Mia was introduced across the Founding Farmers portfolio to instantly engage inbound private event leads the moment they arrived.
Instead of waiting hours (or days) for human follow-up, every inquiry now receives immediate, consistent engagement. Mia captures intent, answers initial questions, qualifies the lead, and keeps prospects warm — ensuring no opportunity is lost due to timing or staffing constraints.
This allowed Founding Farmers to transform inbound events from a reactive process into a high-velocity revenue engine.
Every inbound event inquiry is responded to immediately, regardless of time of day, day of week, or location. This eliminates the “black hole” where leads often die before a human can respond.
Mia applies the same qualification logic across all locations, ensuring leads are handled consistently while still routing opportunities appropriately based on concept and venue.
By centralizing engagement and response, Founding Farmers gains clearer insight into performance across locations while allowing local teams to focus on closing, not chasing leads.
Conversion rate with Mia: 26.21%
Historical conversion rate: 5.10%
+400% improvement
Mia transformed Foggy Bottom’s inbound events program from under-responded and inconsistent into a high-velocity, high-conversion channel.
Conversion rate with Mia: 17.59%
Historical conversion rate: 9.54%
+84.4% improvement
Conversion rate with Mia: 12.5%
Historical conversion rate: 7.44%
+68% increase
As demand patterns shifted, some locations experienced short-term normalization. However, a critical constant emerged across the portfolio: 100% of inbound leads were engaged instantly.
By eliminating response gaps entirely, Mia prevented lost opportunities and created durable, long-term upside — even as volume fluctuated.
602 events booked to date, with conversion improvements compounding as volume continues to scale.
Over $722,340 in event revenue generated, with multiple locations modeling six- and seven-figure incremental annual upside.
Founding Farmers achieved enterprise-grade speed and performance without increasing headcount, allowing teams to focus on high-value closing and execution.
Mia is enabling Founding Farmers to operate private events sales with AI-level speed and consistency across a complex, multi-location portfolio — driving higher conversion, more booked events, and millions in projected incremental revenue, without adding operational burden.