Tre Dita (Lettuce Entertain You)

Unlocking high-value private event growth through AI-driven speed and precision
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Luxury dining

Premium private events

Exceptionally high inbound volume

AI-powered lead engagement

Instant response

Faster path to booking

Client profile: luxury dining with enterprise-scale demand

Tre Dita operates at the intersection of fine dining and premium private events, where guest expectations are high and competition for bookings is intense. As part of the Lettuce Entertain You Enterprises portfolio, Tre Dita attracts a steady flow of high-intent private event inquiries — from corporate dining experiences to high-end social gatherings.

Demand was never the challenge. The opportunity lay in capturing that demand consistently, especially during peak periods when response speed directly influenced booking outcomes.

Results at a glance

  • 1,598 inbound event leads handled
  • 192 events booked
  • $805,352 in event revenue generated
  • Conversion rate with Mia: 12.02%
  • Conversion rate pre-Mia (month prior): 7.04%
  • +70.67% conversion lift month-over-month

The challenge: converting speed-sensitive demand at scale

With extremely high inbound inquiry volume, even minor delays in follow-up created outsized revenue risk. Leads that weren’t engaged immediately often stalled or moved on to competing venues.

Tre Dita faced three core challenges:

  • Response delays during high-volume periods
  • Leads going unanswered or cooling before qualification
  • Lost revenue despite strong inbound demand

To unlock growth, Tre Dita needed a way to engage every inquiry instantly — without increasing operational strain on the team.

The solution: instant AI engagement with Mia

Mia was launched to immediately respond to every inbound private event inquiry, capturing intent, qualifying leads, and shortening the time between first contact and booking conversation.

By eliminating response gaps entirely, Mia transformed inquiry handling from a bottleneck into a competitive advantage — ensuring every high-value lead received timely, consistent engagement.

The impact: turning responsiveness into revenue

Conversion rate with Mia: 12.02%
Conversion rate pre-Mia (prior month): 7.04%
+70.67% improvement in conversion performance

With faster engagement and consistent qualification:

  • 192 events were booked from existing lead flow
  • $805,352 in event revenue was generated
  • 117 incremental events annually are projected from improved conversion alone

Mia unlocked substantial upside by converting inquiries that previously went unanswered or stalled.

Key takeaway

Mia enabled Tre Dita to capture premium private event demand at scale, turning response speed into a measurable revenue driver — and unlocking significant incremental growth without increasing headcount.