Hotels don’t just sell rooms-they sell experiences, events, and relationships.
Wedding blocks, corporate retreats, sports teams, tour groups, small meetings, social events, and full buyouts fill shoulder nights, boost RevPAR, and create repeat business.
But turning interest into room nights is getting harder:
• Inquiries arrive across channels and brands
• Sales teams juggle room blocks, events, RFPs, and walk-ins
• Response times slip, and planners move on
Hermetic AI’s agent, Mia, changes that. She engages, qualifies, and advances every lead so your team can focus on high-value conversations instead of inbox triage.
Why Hotel Sales & Events Teams Are Overloaded
- Leads come from everywhere: Brand.com forms, RFP platforms, direct email, phone inquiries, and social messages all generate revenue. But they’re often handled between site tours, client calls, and on-property emergencies.
Without instant response, even a well-run sales office leaks revenue. - Response time is a competitive edge: Planners rarely send just one inquiry. They shortlist multiple hotels and move fastest with whoever responds first, provides clear options, and makes next steps painless.
If your reply comes hours or days later, you’re already behind. - Every lead is a little different: Hotel sales teams juggle room blocks, cut-off dates, meeting space, F&B, minimums, AV, and attrition. Getting to a meaningful proposal often takes several back-and-forth messages just to clarify basics.
- Follow-up is inconsistent: The biggest lost revenue isn’t from people who say “no” — it’s from the ones who stop replying.
In a perfect world, your team would follow up after every proposal and tour and re-engage lost bids. In reality, that’s almost impossible without automation.
What an AI Agent Does for Hotels
Mia operates as a digital sales assistant that never sleeps, doesn’t forget, and knows your property’s rules.
- Instant engagement on every inquiry: When a new lead comes in, Mia responds instantly: thanks the planner, acknowledges the event type, and asks targeted follow-up questions (dates, room count, function space needs, budget, timeline).
- Built-in qualification using your constraints: Mia is configured around your minimum and maximum block sizes, seasonal restrictions, meeting space capacities, and rate ranges. She can qualify leads, offer alternative dates or patterns, flag VIP inquiries, and filter out misaligned requests.
- Seamless scheduling for site tours & calls: Mia shares real-time availability for site tours and planning calls, lets planners self-book, and sends invites and reminders automatically, turning friction into a single smooth step.
- Always-on, consistent follow-up: Mia follows up after proposals, checks in post-tour, nudges planners ahead of option dates and cut-offs, and reconnects with “not now” leads when conditions change.
- Long-term nurture for repeat and annual business: Mia tags and nurtures recurring relationships-annual conferences, trainings, reunions-by checking in ahead of next year’s cycle and keeping your hotel top of mind.
How Hotels Put AI Agents to Work
Group sales and room blocks:
• Mia captures and structures group inquiries
• Screens for fit
• Suggests alternatives
• Hands off prioritized leads to sales
Meetings, events, and banquets:
• Mia gathers attendee counts, setup style, agendas, AV, and F&B needs
• Then books inspections
Weddings and social events:
• Mia answers common questions
• Clarifies guest counts and budgets
• Schedules tours
• Follows up afterwards
Multi-property portfolios:
• Mia routes leads to the right property
• Surfaces cross-sell options
• Standardizes engagement quality across the brand
The Hermetic AI Difference: Mia for Hotels
With Mia, hotels get:
• Instant engagement on group, event, and room-block inquiries
• Automated qualification tuned to real inventory and rules
• Smart routing to the right salesperson or department
• Integrated scheduling with existing calendars
• Persistent follow-up and nurture via SMS
• Visibility into response times and conversion rates
AI Doesn’t Replace Sales Teams-It Protects Their Time
Your team wins business because of relationships, creativity, and trust=not because they can type the fastest.
Mia takes on the work that gets in the way:
• Monitoring every channel
• Responding instantly
• Asking qualification questions
• Scheduling tours and calls
• Following up reliably
With Mia handling first touch and follow-through, your hotel turns more interest into confirmed business-without burning out your team.
