Time to first human reply
Hover a bar for the locations in it. Click to filter the list below; click again to clear.
What a waiting guest sees
Drag to any hour after the inquiry was sent.
Every location we tested
Times are Eastern, as recorded during the audit, as of November 12. First touch shows Call, then email when the first email says the rep had just called or left a voicemail. Sort by any column.
Don’t take it from us. Every inquiry below is in your CRM and inbox under the guest name we used, with the original timestamp. Look them up and check the times against ours.
What the research says
In a Harvard Business Review study of 1.25 million web leads, firms that reached the customer within an hour were nearly seven times as likely to qualify the lead as firms that waited one hour more, and over 60 times as likely as those that waited a day.
of consumers say a venue’s responsiveness is very or extremely important in deciding where to book.
Tripleseat, 2025 Consumer Event Planning Insights.
Sources: Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011. Tripleseat, 2025 Consumer Event Planning Insights. Peer figure: the four national brands we tested, .
What the wait costs, per year
Your numbers, not ours. Change the three assumptions and the page recalculates using the share of inquiries that waited more than 24 hours, measured above.
Illustrative. Inquiry volume, event value and booking rate are editable assumptions, not audit findings; only the share that waited more than 24 hours comes from this audit.
For the record: 85% of locations replied at all (88 of 103). 15 had not by November 12. 15 replied inside the first hour, 74 replied within 24 hours, out of 103, and 37 of the 88 replies that came were templates. A reply counts when a person answered by email within 7 days of the inquiry. The calls themselves were not logged: 32 of the 88 first replies say the rep had just called or left a voicemail, and the table marks those Call, then email. Three inquiries sent November 7 and 8 were still inside their 7 days on November 12.