Built Exclusively for Topgolf

Turn More Topgolf Event Inquiries Into Bookings

Mia engages every private-event inquiry in seconds, answers questions, qualifies the opportunity, and hands your events team a sales-ready lead.

New to Mia? Start with the 2-Minute Overview:

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Now see how Mia could work for Topgolf.

Explore the Topgolf Demo ↓

Built for Topgolf

This is how Mia handles a 9 pm inquiry.

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9:41

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Mia

Active now

Conversations shown are real Mia conversations from live venues. Guest and staff names, venue names, rooms, links and dates have been changed to protect guests and venues. Message text is otherwise verbatim.

Proof

What Mia Delivers

0 sec

speed to lead, 24/7

0%

lead response rate

0.0X

increase in booking opportunities

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saved per 1,000 leads engaged

Event Breadth

Mia Understands Every Kind of Topgolf Event

The Fit

Why Mia makes sense for Topgolf

103 locations

A meaningful event funnel distributed across multiple teams.

High-value inquiries

A single incremental private event can pay for months of Mia.

Multiple event occasions

Corporate, celebrations, weddings, family and social occasions create different buying conversations.

A multi-location advantage

What Mia learns across the group can improve how every location engages future inquiries.

Do the Math

ROI Calculator

Locations Event inquiries per location / month Average event value ($)

We've started with customer averages - replace them with Topgolf’s numbers.

Assumptions, out in the open: Mia lifts guest response from the 34% industry average to her measured 93%, and we assume additional booked events per 100 inquiries. Adjust them to be as conservative as you like.

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additional conversations / month across all 103 locations

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additional booked events / month across all 103 locations

$0

estimated annual opportunity

Long-Term Value

The Longer Mia Runs, the More She Books

And it compounds. Mia's post-event nurture keeps past guests coming back - so each year, more of Topgolf’s bookings arrive already won.

Next Step

Ready to Explore Mia Across Topgolf?

Brandon Dennis

Account Executive · Hermetic AI

brandon@hermetic.ai

Discuss a Topgolf Rollout →

For the events team

Mia is an event coordinator’s best friend.

$14.5Kestimated additional commission per year

More bookings. More commission. Mia keeps opportunities moving even when your team is busy, off, or asleep.
167 hours back. For every 1,000 inquiries engaged, Mia gives your team 167 hours back to sell, host, and close.
No Monday-morning backlog. Overnight and weekend inquiries are already answered and qualified.
Never babysit the inbox again. Mia is there 24/7, so taking a night, weekend, or vacation actually means being off.

What a faster reply is worth

The faster the reply, the more bookings

The odds of converting an inbound lead rise with every minute you shave off your reply.

Mia answers in about 13 seconds, 24/7, faster than any interval a study has measured.

Lift in the likelihood of conversion when the first call is placed within each interval, as reported by Velocify's Ultimate Contact Strategy study (about 3.5 million leads). Harvard Business Review's study of 1.25 million leads found companies that responded within the hour were 7x as likely to qualify the lead as those an hour slower, and 60x as likely as those that waited a day. Cross-industry data; treat exact figures as directional.

The second wait

How long it takes venues to answer a guest’s follow-up question

We asked 447 venues a follow-up question. Only 15% answered within an hour. 16% never answered. Mia answers every follow-up in seconds.

Still waiting for an answer

After…	Guest still waiting
5 minutes	97%
15 minutes	92%
1 hour	85%
4 hours	64%
24 hours	49%
48 hours	37%
Forever	16%

With Mia

Seconds. Every time

Every follow-up answered in about 13 seconds, 24/7.

After hours

37% of your leads arrive after hours

Guests and Party Planners submit inquiries at night, on weekends and on their lunch break. Your coordinators work Monday to Friday, 9 to 5. That gap is not a staffing failure. It is a structural one, and it is where booked events quietly disappear.

When your leads actually arrive

A 168-hour week against a typical events desk: Monday to Friday, 9am to 5pm.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

12am6am12pm6pm

Coordinators at the desk (Mon to Fri, 9am to 5pm) Mia only

37% after hours

63% business hours

And that is the slice that waits longest

In Hermetic's 2026 study of 807 inquiries, weekend submissions waited a median of 32.5 hours for a human reply, against 6.1 hours during weekday business hours.

32.5 hrsmedian wait, weekend inquiries

3%answered within the hour on weekends, vs 16% on weekdays

After-hours share: Hermetic AI platform data, 2026. Wait times: Hermetic 2026 Hospitality Lead Response Study.

Tour this page with Mia

A live guided walkthrough · 3 min

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Mia · Live Tour

Mia is watching with you

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That's the tour.
Every inquiry is a booking waiting to happen.

Inside the App

What Your Team Sees While Mia Works

Mia handles the conversation. Your team sees every word of it, and the numbers behind it, in one place.

Reporting

Leads, pipeline and team performance at a glance

Insights is the reporting area of the Hermetic app. Pick a location and a date range and it shows how many leads Mia managed, how fast the first reply went out, how many guests wrote back, and when your inquiries actually arrive.

Lead volume by week, with total inquiries next to the leads Mia engaged
A heatmap of inquiries by day and hour, so you can see your real busy windows
Off-hours impact: the share of leads that arrived while your office was closed, and how many of those guests replied
Pipeline and Team tabs, plus CSV export for your own reporting

Demo account shown. Yours fills with your own leads.

The Leads view of the Hermetic app: lead list, an open text conversation with an AI summary, the Pause AI agent button and event details. Demo account, names blurred.

Leads and conversations

Every lead, every message, one screen

Your coordinators open a lead and see the whole exchange, whether it happened by text or by voice. A summary at the top pulls out the event type, headcount, date and next step, so nobody has to scroll to catch up.

A status on every lead, from new to definite
Pause Mia with one click and take over the thread yourself
Event details and the assigned coordinator beside the conversation
Thumbs up or down on any reply to coach Mia

Demo account shown. Names blurred.

A real text exchange between Mia and a guest at a live venue, with the AI summary above it. Names blurred.

A real exchange

A closed lead came back with a new event

This is a real conversation from a venue using Mia today, with names blurred. The guest's date was unavailable, so the lead was closed. Mia followed up afterward, thanked her, and asked what could have gone better. The guest wrote back that she is returning in October and needs space for 15 to 18. Mia handed her to the sales managers.

Follow-up goes out on its own, even on leads your team has closed
The summary rewrites itself as the conversation moves
Your sales managers get a warm lead with the details already gathered

The Whole Platform

Every Part of Mia Feeds the Next

Here is the whole loop, from the first search to the returning guest, and why it gets stronger every month it runs.

1

Advanced AI SEO

Found

A planner asks ChatGPT or Google AI where to host 40 people. Your venue is the answer, built from the facts Mia publishes.

Includedwith Mia, every location

2

Voice, text, web form

Captured

The inquiry lands with Mia by text, phone call, or your event form, at any hour of any day.

37%of leads arrive after hours

3

Instant engagement

Engaged

Mia replies in seconds, qualifies the event, answers questions about rooms and menus, and books the tour.

14 secspeed to lead, 24/7

4

CRM sync, human takeover

Handed off

Your coordinator opens a finished brief inside the CRM you already use and closes the booking.

167 hrssaved per 1,000 leads

5

The event

Booked

The event happens. The guest is now yours to keep, and the loop turns.

2.1Xbooking opportunities

After the event, three things come back around

Long-term nurture

Returning guests

Mia stays in touch after the event. When the anniversary, the holiday party, or the next offsite comes around, the guest comes back already won.

Back into Captured

Your education site

A sharper team

Your coordinators are certified on a private training site built for your team: rooms, routing, first replies, practice conversations. Every new hire learns the same way, so nothing leaves with turnover.

Back into Handed off

Advanced AI SEO

Found more often

Every month Mia runs, more of the facts about your venue sit where the engines read them. Citations build on citations, and more planners arrive already sold.

Back into Found

What that adds up to in dollars

Extra event revenue per month, built from the calculator’s own inputs. Mia alone is the calculator’s number. The three loops stack on top of it, and Mia’s price stays flat.

Illustrative lifts

Mia aloneAI searchReturning guestsCertified teamMia’s price, flat

Using 15 locations, 25 inquiries per location a month, $3,239 per event and 2.5 extra bookings per 100 inquiries, straight from the calculator. The lifts are illustrative: AI search adds up to 60% more inquiries over the first year, returning guests add up to 50% more bookings by year two, and a certified team closes 20% more of the handoffs. Mia’s price is $599 per location per month, which is $0.83 an hour. Change the calculator and this chart follows.