Your sales team is in a six-to-nine-month push for more leads and more private-dining revenue at Ruth's Chris and your specialty restaurants. Mia texts every inquiry back in seconds, day or night, and qualifies it. She keeps every past guest coming back. Sebastian, Jennifer and your sales managers start each day with leads that are ready to book.
From our call with Stacy Hickett, Sebastian Mitchell, Jennifer and Haley. Specialty restaurants route form inquiries by email to the rep.
Hermetic filled out 500 Tripleseat forms at 500 venues. 37% of the auto-reply emails landed in spam or promotions, so many guests never learn their inquiry arrived.
About 80% of events go to the venue that responds first. Planners fill out around five forms, and the venues that did reply in our test took up to 48 hours.
Inquiries outside the Ruth's Chris locations go straight to a rep's email, with no CRM behind them, so after-hours leads wait for morning.
Every inquiry took marketing to earn. Without follow-up at scale, last year's holiday party and this spring's client dinner rebook somewhere else.
Your sales managers still price, tour and close every event. Mia is their assistant. She sends the first reply, gathers the details, matches the room and hands off a clean lead.
The Tripleseat connection takes two clicks. Nothing changes in how your team works, and the only thing guests notice is how fast they hear back.
Every inquiry gets a personal text, 24/7, at the moment the guest raised their hand. Mia confirms the date, headcount and occasion before the guest fills out the next venue's form.
About 40% of inquiries come in wrong or incomplete. Mia confirms the date, guest count and details, then writes the corrections back into Tripleseat for your team.
Mia knows each store's private rooms, capacities and minimums, so a 26-person client dinner goes to the right room instead of the ballroom. She checks availability in real time.
Stores without Tripleseat don't need a new CRM. Hermetic parses the inquiry emails that go to your reps today and passes them to Mia, so she replies just as fast.
A shared knowledge base covers group-wide policies, and each store has its own rooms, hours, minimums and coordinator. Jennifer's rules in Rogers can differ from Sebastian's in Missouri.
Every conversation syncs to a Hermetic AI tab on the Tripleseat lead, with a summary on top and the status updated. Your team never has to leave Tripleseat.
97% of the numbers guests give can receive texts, including most office VoIP lines. If a number can't, Mia flags it and your team handles it as usual.
Leads still land in Tripleseat, and Hermetic connects with Cvent too. Slang keeps answering your phones, and Mia handles the event inquiries.
An illustrative example. Room names, menus, pricing guidance and handoff timing are set with each store during onboarding.
She answered in seconds while the office was closed and updated the headcount in Tripleseat.
Daniel came in through Tripleseat at 8:52 PM and answered every question. His form said 22, so I updated it.
| Event | Corporate client dinner |
| Date | Thu, Dec 10 · 6:30 PM |
| Guests | 26, seated (was 22) |
| Space | Private dining room |
| Dietary | 2 gluten-free |
| Budget | ~$125 per guest + wine |
| Phone | Office VoIP line, textable |
| Pricing | Left for you |
| Next step | Email proposal by 10 AM |
She never named a price or promised the room was held. She corrected the headcount, shared the menus and told Daniel to expect an email rather than a call, because that's how Sebastian works. In the morning he opens a finished brief.
About 70% of Hermetic's lead volume is corporate. Executive assistants come back by text to rebook: "Same as last time, 12 instead of 15, two gluten-free."
Sebastian asked how he'll know a conversation is done when he doesn't text guests himself. You choose how each coordinator is told during onboarding.
Daniel is planning a seated client dinner for 26 on Thursday, Dec 10 at 6:30 PM. Budget is about $125 per guest plus wine, and two guests are gluten-free. Next step: Sebastian emails a proposal by 10 AM.
Illustrative view of the Hermetic AI tab that the Chrome extension adds to each Tripleseat lead.
Mia posts a note, updates the lead status and syncs the full conversation in real time.
A one-screen summary with the guest's phone, email and next step, for coordinators who prefer email.
"Daniel is ready, here's his number." For managers who are on the floor more than at a desk.
Jump into the thread or ask Mia to introduce you. Pausing applies only to that lead, and you often don't need to pause at all. Mia sees what you wrote and continues with that context. Turn her back on after the event so she handles follow-up and reactivation.
Rob's team writes the rules with you during onboarding: how far out an event is, the type of event, when to promise an email and when to book a call. A small dinner can get an emailed proposal, and a large buyout can go straight onto the coordinator's calendar.
Recently a guest asked a Hermetic venue whether it could do a kosher menu, which it had never been asked before. Mia didn't guess. She passed the guest to the event coordinator. The coordinator gave the reply a thumbs-down and added the answer, and Mia has known it ever since. Feedback applies to your location and your group.
Mia stays in touch one guest at a time, at the moments that matter. She never sends a mass blast, and she only texts guests who reached out to you first.
Last December's company dinner gets a friendly nudge in September, before the calendar fills.
At one Hermetic venue, a guest booked a birthday dinner for her mom. Before Mother's Day, Mia reached out with the holiday menu and private-dining options.
When a guest books elsewhere, Mia says, "We'd love the chance to host you next year." She asks what would have made you a better fit, and that often turns up the next event.
Mia goes back through everyone who has planned an event with you and contacts the most active planners first.
Illustrative. Do-not-contact guests, and anything you mark off-limits, stay that way.
Not in the cold-outreach sense. She doesn't buy lists or contact companies that never reached out. She makes sure no hand-raiser is lost. She answers first and keeps every guest warm, then reactivates past planners. AI search (next section) brings in more planners at the top.
Because she only texts guests who reached out to you first, at a moment that makes sense for them, she gets almost no opt-out requests. Every guest who has ever inquired becomes a VIP contact your team can rebook by text.
More planners skip the search results page. They type "private dinner for 40 in Chesterfield, corporate, this budget, this date" into ChatGPT, Claude, Gemini or Grok, or read the AI answer at the top of Google. Hermetic's AI SEO makes sure those engines know what each of your venues offers.
"I'm planning a corporate dinner for 40 in Chesterfield on a weeknight in December, around $100 a person, with a private room and a screen. Find me four venues."
See which searches each location shows up for today and which it's missing.
Hermetic adds schema markup, meta titles and descriptions, and authority guides. These tell the AI engines to crawl your site often and in depth, and what each page covers. Nothing a guest sees on your site changes.
Each month the engines have more facts about your rooms, menus and capacities, and AI-referred traffic to your site grows.
Rob searched ChatGPT for a Dallas restaurant with gluten-free options, an outdoor terrace and specific hours. Restaurants he knew met every requirement didn't appear, because the AI didn't have those facts. The goal is to show up when you should.
The AI still lets the planner choose, and any venue can optimize. Few groups are doing this yet in your markets, though, and an early start counts with the engines.
AI SEO is included free for about the first six months, while Hermetic is testing it with groups like Tao, Davio's and Founding Farmers. After that it will be priced separately from Mia's $599.
Hermetic's 54% average lift comes from core Mia alone and doesn't include SEO. Links from AI tools don't carry tracking codes, so SEO results are measured by the rise in AI-referred traffic and in the searches you now appear for.
Stacy is spending the next six to nine months coaching your sales managers and event planners. Mia gives them more time to sell and more opportunities to work. Every new hire learns the same way.
Coordinators get certified on a site built for your team. It covers your rooms, lead routing, first replies and practice conversations. Every new hire learns the same playbook, so it stays with the group when people leave.
Mia answers the 50 questions coordinators get every week about rooms, minimums, menus and capacities. That leaves your team time for prospecting, walkthroughs and the hospitality that brought them into the job.
Mia knows every open inquiry and quote. When a coordinator leaves, she keeps those deals moving that same day, and new hires get leads from their first day.
Rob's team trains each store at go-live and introduces Mia as the coordinator's assistant. That settles the "is this replacing me?" question at the start.
Sebastian asked for the not-so-positive feedback. The most common one is "I wish you'd warned us how many more opportunities we'd get, so we could have staffed up." Opportunities that used to go to other venues start arriving, and coordinators on commission earn more.
Mia gives coordinators their nights and weekends back, and they know every inquiry gets answered, even mid-service.
The feedback Hermetic hears most from event coordinators at venues using Mia.These groups started where Prime Hospitality Group is now: strong demand, a busy events team, and first replies that depend on the day.
High-value events booked fast, often against competing venues. Conversion rose from 14.8% to 20.4% (+38%), with 33 more events a year projected.
Foggy Bottom went from 5.1% to 26.2% conversion with Mia and booked 157 events. Alexandria rose from 7.4% to 12.5%.
Conversion went from 7.0% the month before Mia to 12.0% with her, a 71% lift, with 117 more events a year projected.
At Lolita Back Bay, conversion jumped from 3.8% to 10.2% (+170%), with 67 events and $322K booked.
CEO-level references are available, including Dan Simons of Founding Farmers and Steve DiFillippo of Davio's, the closest peer to a fine-dining steakhouse group.
Lettuce Entertain You, Davio's, Founding Farmers, Tao Group, Boka Group, Hard Rock Cafe and Cameron Mitchell, among 500+ venues and 200,000+ engaged leads.
None of these groups added headcount. Source: published Hermetic AI case studies at hermetic.ai/customer-stories.
Every question the team asked during the demo.
Not by cold outreach. Mia makes sure every hand-raiser is answered first and kept warm, and she reactivates your most active past planners. AI SEO brings in more planners at the top.
That's the goal of AI SEO. Hermetic optimizes your site behind the scenes so the AI engines know your rooms, menus and capacities. An early start counts.
On average, a 54% increase in private-events revenue. The first 30 days vary with seasonality, so Rob's team reports every lead Mia engaged and every new opportunity she created.
Yes. Hermetic parses the form emails that go to your reps today and hands them to Mia, who replies just as fast. No new CRM is needed.
You choose: a status change and summary in Tripleseat, a handoff email, a text alert, or a combination.
Only for that lead. Often you don't need to pause at all, because Mia sees what you wrote and picks up from there.
Yes. Rob's team writes them with you during onboarding by event type, party size, lead time and handoff style, and they can differ by store.
Mostly small tweaks, made with a thumbs-down in the app, and the occasional "we should have staffed up." When Mia doesn't know an answer, she hands the guest to your coordinator.
97% of numbers can take texts, including most office VoIP lines. If one can't, Mia flags it to your team.
Across Hermetic, lead volume is roughly 70% corporate and 30% social. By dollars it's closer to your 80/20, because corporate tickets run higher.
It's included free for about the first six months, then priced separately. The 54% lift comes from core Mia alone.
About one to two weeks. Hermetic isn't setting up a new CRM. A corporate consultation comes first, then store or cluster rules, then team training.
$599 per location per month, or $0.83 an hour for coverage that never stops. Both plans run 12 months, are billed monthly and include a 90-day opt-out.
19 × $599, less a 10% group discount ($539 per location). The $9,500 setup fee is waived.
3 × $599, plus $500 setup per location ($1,500).
| What Mia could add | New events / yr | At $2,000 | At $4,000 | At $8,000 |
|---|---|---|---|---|
| After-hours inquiries, 3-location pilotHermetic benchmark, low end: 2 new events a month per location | 72 | $144,000 | $288,000 | $576,000 |
| After-hours inquiries, all 19 locationsSame benchmark at every store | 456 | $912,000 | $1,824,000 | $3,648,000 |
Gross revenue before food and labor cost. The scenarios are illustrative, not guarantees. Hermetic's customer average is $3,239 per private event, so one event covers more than five months of Mia at a location.
Corporate holiday inquiries are arriving now. Onboarding takes one to two weeks, and Hermetic designs it around what we learn from your team, so stores aren't asked the same question twice.
Stacy and Haley meet Rob's team to settle what's shared across the group (cancellation terms, brand voice, routing) and what's set by store.
Hermetic gathers everything it can from your websites, menus and rooms first, so your team isn't asked for anything already published.
Hermetic walks through each lead flow and the "what if" scenarios. Stores with matching policies, such as the two Missouri locations, can be set up together.
Each store learns how Mia works as their counterpart, and she goes live. You can open it up in stages if you'd rather not do everything at once.
A named customer-success team, not a ticket queue, reviews results with you and keeps improving Mia.